Local Business PPC Marketing Tips That Help Most Companies
If you have a small business, one that operates locally in your city or town, you may not know that PPC advertising may be the best way to bring in local customers. It is very common for companies to use the local paper, specifically the classifieds, in order to generate traffic. However, statistics have shown that more people than ever before are actually using their smart phones to do searches for products that they would like to buy. The way that the search engines are set up, especially Google, is to take into account where you are when you make the search so that local business advertisements will be shown. You can use this to your advantage when you are using PPC advertising because of how Google will display local ads. There are other internet marketing strategies that must be implemented in order to make this work so that you can begin to generate more physical visitors into your store.
Why PPC Marketing Is So Popular
This type of marketing is actually very popular despite the large cost of using this form of advertising. On a very basic level, you are simply paying for every click that you get from people that are interested in what you are selling. They will be sent to a landing page where your products are located, and this will give them the opportunity to learn more about them and eventually make a purchase. You can also send them to a page that has products as well as an autoresponder, allowing these individuals to subscribe to your newsletter to receive special coupons or promotional offers from time to time. The reason that it is so popular is because you are able to target keywords that people are actually searching for. These are called buyers, and if you are able to create multiple campaigns that will attract people in your community, this will help you make sales, not only from your website, but from your physical store.
How To Increase Your Traffic Exponentially
Google is not the only one that is offering PPC traffic. You can also do this on Facebook. Although there are other companies that offer pay per click traffic, Facebook is one of the best because the advertisements that you are using can be placed directly into the newsfeed of those that you are specifically advertising to. Since it is in the newsfeed, this allows you to generate viral traffic when they share the post that you have paid to have show up on their Facebook account. Steve Weiss say’s that This can subsequently lead to many other people looking at your offer, and clicking through to your website, and eventually going to your store to make a purchase.
Drawbacks Of PPC Advertising.
There are two specific reasons that people do not uses form of advertising. First of all, it can become very expensive. Some people can pay as much as $5 for a single click, and for very competitive keywords, such as those that are related to legal issues, it is not uncommon for them to pay $100 or more. This can get very expensive for companies that are on a limited budget. However, if you are able to do brought targeting, and lower your CPC by generating a substantial amount of traffic when you first start the campaign, you can get clicks for far less.
If you do not have any experience with doing pay per click campaigns, you can always turn to a professional. Most advertising agencies not only do ppc services ads on Facebook and Google, but may have other options that are just as good, and perhaps even less expensive. You can find these companies in your local community, and you can stop by to talk to them about your objectives. Local businesses tend to want to help other local businesses, and this is a great way to start a pay per click campaign that will ultimately lead to a profitable year for your company.